The ASICS regional brand ambassadors earned new fans and captured the hearts of existing ones at SUNWAY PYRAMID LAST WEEKEND
Last weekend, Korean pop quartet KARD made waves at the ASICS GEL-BND™ regional launch event at Sunway Pyramid, in their role as ASICS’ regional ambassador. KARD delivered an electrifying performance on the atrium stage for their fans in Malaysia as well as those who joined them from around the region.
As a celebration for the comeback of the GEL-BND™ shoes and KARD as the face of ASICS, the event saw the massive turnout of more than 300 guests, taking over the shopping complex. The night kicked off with an opening act from local rapper Kidd Santhe, followed by a dance performance by the NastyRock Crew and finished off by the popular quartet themselves, who brought the roof down when they took the stage to perform four of their best hits – Oh Na Na, Don’t Recall, Bomb Bomb and their latest digital single, Dumb Litty – bringing the event and the crowd’s energy to the peak.
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